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14
Apr
This is an interesting approach. PR agency GolinHarris has a network of real-time news monitoring centers at its offices in the Americas, Asia and the Middle East. Staffers track online conversations in real-time and identify opportunities for clients to make relevant contributions.
(Source: webinknow.com)
12
Feb
A lotta screens: Mashable’s setup for live-tweeting the Grammys.
10
Feb
This Twitter exchange is a great example of why it’s essential to have an engaging, informative Twitter feed for your event. It will attract the people who are most likely to want to engage with your brand.
Here’s how it works:
1) Create exceptional event
2) Design social strategy to ensure event content is shared online
3) Implement strategy, manage it in real-time
4) Converse with your new fans
01
Feb
That about sums it up. An interesting, though not unexpected finding from the article:
In 2008, roughly 1 in 4 American adults consumed some election news online; now, 82 percent of all adults receive most of their election news online.
23
Jan
Pete Cashmore, the founder and CEO of Mashable, writes that conversations about live TV on Twitter, Facebook and other social media platforms are compelling him and countless others to tune in.
An excerpt from his CNN column:
We’re wiping the dust off the TV — as I did with the Golden Globes — and looking to be part of this global social event. I didn’t plan to watch the Globes, but as Twitter and Facebook lit up with buzz, I couldn’t help but be drawn in.
Is my anecdotal experience part of a wider trend? It seems possible. MTV’s Video Music Awards broke records last year, seemingly aided by social media. The Golden Globes also saw a ratings spike in 2011. The 2011 Grammys, meanwhile, saw their best Nielsen ratings in a decade.
And yet one data point doesn’t fit the pattern: The 2011 Oscars saw a modest drop in ratings, with some pundits blaming the choice of hosts. Is it the case that social media can’t make up for a dull awards show? Or perhaps 2011 was an anomaly?
We’ll have to wait and see, but last year’s ratings across all awards shows would suggest that the downward spiral we might have predicted has yet to materialize.
22
Jan
Very smart. A social media cheat sheet.
21
Jan
Loved this Copyblogger interview with PR Pro David Meerman Scott on the value of using real-time approach to marketing and PR. David cites some great examples and talks about his new ebook Newsjacking.
More on the book from David’s website:
The traditional PR model — sticking closely to a preset script and campaign timeline — no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.
Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
(Source: copyblogger.com)
